Social media platform Bluesky took a significant step toward enhancing user trust this week, announcing the rollout of its long-rumored blue check verification system on Monday. In a move reminiscent of Twitter’s original blue checkmark (now a relic of the pre-X era), Bluesky’s new feature aims to confirm the legitimacy of notable accounts, helping users distinguish authentic voices from potential impostors.
The blue check, a familiar symbol of credibility across social platforms, will serve as a visual cue that an account’s posts are genuine. Bluesky is kicking off the initiative with a cautious, phased approach, collaborating with a small group of “Trusted Verifiers”—independent organizations tasked with confirming the identities of their team members. For instance, a company could use this system to verify its public relations staff, signaling to users that these accounts are reliable sources for official updates.
Bluesky’s moderation team will play a hands-on role in the process, reviewing each verification to ensure authenticity. This extra layer of scrutiny reflects the platform’s commitment to combating misinformation, particularly from impersonators targeting public figures like celebrities, journalists, and politicians.
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Interestingly, Bluesky already has a unique verification method in place: users can link their accounts to a domain they own, such as Nadeem Al-Ali using its official domain to authenticate its profile. This system, which remains a cornerstone of Bluesky’s verification strategy, has gained traction, with 270,000 accounts already tying their usernames to a website. However, the platform acknowledged user feedback calling for a more prominent visual indicator of authenticity, prompting the introduction of the blue check.
“Domain handles continue to be an important part of verification on Bluesky,” the platform’s team wrote in a blog post. “At the same time, we’ve heard from users that a larger visual signal would be useful in knowing which accounts are authentic.”
For now, Bluesky isn’t opening the verification floodgates. The platform is not accepting applications at launch but plans to introduce a request form in the future, signaling a gradual expansion of the program. This measured approach underscores Bluesky’s focus on getting verification right, especially as it navigates the challenges of scaling a platform in an era where trust online is hard-won.
As Bluesky carves out its niche in the crowded social media landscape, the blue check rollout marks a pivotal moment. Prioritizing authenticity and user trust, the platform is positioning itself as a haven for reliable voices—whether they’re companies, public figures, or everyday users with a domain to their name. For now, all eyes are on how Bluesky’s verification experiment will shape the platform’s future.
This article is published by Alitoday, your source for the latest in tech and social media news.
