Germany: Popular content creator and social commentator Dhruv Rathee has stepped into the startup ecosystem with the launch of his new venture, AI Fiesta.
Moving beyond his role as a digital influencer, Rathee has taken on the challenge of entrepreneurship with a company aimed at making advanced artificial intelligence tools more accessible to everyday users.
The startup, co-founded with a Y Combinator alumnus, introduces a subscription-based model that brings together six leading AI models under one platform.
The idea is to provide users with a single window where they can access multiple AI services without having to juggle between different applications or expensive plans.
In his latest YouTube video titled “I’m Launching My First Startup! | Dhruv Rathee”, he announced his own AI startup, describing it as the best and most affordable option for everyone.
The three promise with his YouTube audience are:
- Regular Updates on AI Fiesta
- Regional Languages
- Public Accountability
According to Rathee, the mission of AI Fiesta is to democratize AI technology by offering it at an affordable price point, ensuring that individuals, students, and small businesses can benefit from the tools that are often limited to big corporations or tech-savvy users.
Industry watchers note that Rathee’s entry into the AI sector reflects a growing trend of influencers and creators diversifying into technology-driven ventures.
Also Read | Dhruv Rathee launches ‘AI Fiesta’ to make artificial intelligence accessible
His large online following and credibility as a communicator, Rathee is expected to leverage his reach to promote AI Fiesta among a wide audience.
The launch of AI Fiesta marks a new chapter in Rathee’s career from content creation to building a product-driven company.
It also highlights how AI adoption is rapidly expanding in India, with startups stepping in to bridge the gap between innovation and accessibility.