New York: YouTube superstar Jimmy Donaldson, better known as MrBeast, is preparing to enter two major industries finance and telecommunications as his holding company Beast Industries explores launching a financial services platform and a new phone company called Beast Mobile, according to new reports.
The company, which generated over $400 million in revenue last year, is now moving to scale its business while tightening operational costs.
At The New York Times’ DealBook Summit, Beast Industries CEO Jeffrey Housenbold revealed the upcoming ventures.
“We’re also launching a phone company, Beast Mobile, and a financial services platform in there, wrapped in financial literacy and access to the world’s information, in making sure we’re doing good while doing well,” Housen bold said.
Fintech Under “MrBeast Financial”
A trademark application filed with the U.S. Patent and Trademark Office in October 2025 outlines wide-ranging plans for “MrBeast Financial,” including:
- A mobile banking app
- Financial advisory tools
- Crypto exchange services
- Other digital financial products
A 2025 fundraising pitch deck further detailed these ambitions, highlighting customised financial offerings for MrBeast’s massive global audience.
Plans reportedly include educational content on financial literacy, student loans, insurance, and credit support.
To avoid heavy regulatory burdens, Beast Industries will partner with an established fintech firm for backend infrastructure, allowing the brand to focus on customer experience and content.
Trademark attorney Josh Gerben previously commented to Business Insider that it is rare for creators to step into heavily regulated sectors like banking.
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“It’s unusual for a creator to enter a field like banking because of the regulation involved. Even with a licensing deal, there’s a reputational risk when people’s money is involved,” he said.
Creator Marketplace and Media Challenges
Housenbold added that Beast Industries is also developing a new marketplace that will connect creators with Fortune 1,000 companies seeking to invest in the creator economy.
Speaking on stage at the summit, MrBeast said his primary focus for the coming year remains improving his content amid intensifying competition.
He noted that fragmentation in digital media has made YouTube growth more challenging than before.
A Growing Empire With Rising Costs
With over 450 million subscribers, MrBeast is the most-followed individual creator on YouTube. His business ventures already include:
- Beast Games, an Amazon reality show
- Feastables, his chocolate and snack brand
- Viewstats, a creator analytics platform
Despite massive scale, Beast Industries reportedly posted losses last year, largely due to high content production costs. The company has since brought in new executives for sponsorships and scripted projects while implementing broader cost-control measures.
As Beast Industries moves into fintech and telecommunications, it marks one of the boldest expansions yet by a digital creator potentially setting a precedent for the future of influencer-led enterprises.