Shahe Umam Al-Ansari

New York: Meta has announced a major update to its Facebook Content Monetization program, streamlining how creators earn from their posts while tightening rules against reposted content. The program, which began global rollout in late 2024, now offers a single platform where creators can earn from videos, Reels, photos, and even text-based content. Facebook Monetization The new structure merges In-Stream Ads, Ads in Reels, Performance Bonuses, and Facebook Stars into a simplified dashboard. This means creators can monetize a wider variety of posts without managing multiple tools. According to Meta, over $2 billion has been paid to creators since the revamp began, with Reels-based earnings seeing an 80% year-over-year increase. Updated Eligibility Criteria (2025) To qualify, creators must meet specific guidelines: Be at least 18 years old Operate from an eligible country Use either a Facebook Page or a personal profile in Professional Mode Have at least 500 followers (sustained for 30 days) Maintain a Page or Profile active for at least 90 days Follow Meta’s Partner and Content Monetization Policies For features like Subscriptions, higher engagement is required—such as 10,000 followers or 250 returning viewers, along with a minimum of 180,000 watch minutes or 50,000 post engagements in the past 60 days. Eligibility can be checked via the Meta Business Suite or the Professional Dashboard, depending on the account type. Payout Structure Meta offers creators several earning options: Video & Reels Ads: Around $0.01 to $0.02 per view (varies by CPM and region) Stars: Creators earn $0.01 for every Star received from fans Subscriptions: 100% payout for desktop signups, and about 70% after platform fees on mobile Performance Bonuses: Additional rewards based on content performance metrics Recently, Facebook has also enabled monetization for Stories, starting March 2025. Anti-Plagiarism Crackdown In June 2025, Meta introduced new enforcement measures targeting creators who frequently post copied or stolen content. Reposted material without substantial transformation may result in demonetization or reduced visibility. Also Read | Facebook Now Pays Creators for Views on Stories Meta said it is testing features that automatically credit original content creators and link back to their posts when duplication is detected. What This Means for Creators Content creators are encouraged to post original, engaging content regularly to maintain eligibility. Diversifying through Stars, Subscriptions, and brand collaborations is also recommended. Industry experts say this shift places Facebook in direct competition with YouTube and TikTok for creator attention, especially as short-form and mid-form content gain traction. For more information or to check your Page or profile’s eligibility, visit Meta Business Suite.