Meta Platforms now launches Ads on WhatsApp Messenger, it will now show ads from businesses through its Stories-like status feature.
WhatsApp officially updates, you can find is Updates tab is used by over 1.5 billion people every day all over the globe, the new monetisation potential for Meta.
WhatsApp new update in three ways:
- Channel Subscriptions: You’ll be able to support your favorite channel by subscribing to receive exclusive updates for a monthly fee.
- Promoted Channels: We’ll help you discover new channels that might be interesting to you when you’re looking through the directory. For the first time, admins have a way to increase their Channel’s visibility.
- Ads in Status: You’ll be able to find a new business and easily start a conversation with them about a product or service they’re promoting in Status.
“We’ve been talking about our plans to build a business that does not interrupt your personal chats for years and we believe the Updates tab is the right place for these new features to work,” Meta said.
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“These new features will appear only on the Updates tab, away from your personal chats. This means if you only use WhatsApp to chat with friends and loved ones there is no change to your experience at all,” the company added.
WhatsApp will be using user data such as country/city, language and the channels they are following to push the ads.
“For people that have chosen to add WhatsApp to Accounts Center, we’ll also use your ad preferences and info from across your Meta accounts.”
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