Google has released new updates for Google publishers this year, the new March 2024 core updates are more complex and volatile
if you are Google publisher or content creator, to publish content on the internet here is a guide for all creators to read carefully and implement this responsible.
Google made a big change to how it decides which websites show up in search results. They want to get rid of websites with bad or fake content.
This change, called the March 2024 Core Update, is bigger than what they normally do. It’s happening right now.
They’re tweaking the formula they use to rank websites. This should make search results better by showing more helpful and trustworthy websites and getting rid of spam.
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Improved Quality Ranking
One of the main focuses of the Google March 2024 Core Update is to enhance Google’s ranking systems.
“We’re making algorithmic enhancements to our core ranking systems to ensure we surface the most helpful information on the web and reduce unoriginal content in search results,” stated Elizabeth Tucker, Director of Product for Search at Google.
Google has been working on reducing unhelpful and unoriginal content since 2022 and the Google March 2024 Core update builds on those efforts and trying to provide best reliable content to everyone.
The refined ranking systems will better understand if webpages could be more helpful, have a better user experience, or seem to be created primarily for search engines rather than people.
Google expects has combining this update and its previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.
New Spam Policies
In addition to the ranking adjustments, Google is updating its spam policies to remove the “lowest-quality” content from search results. This policies rolling out soon for every users who are basically publish content on google. This update take down all unoriginal content on google, which making spam to ranking faster in the top search result.
Site Reputation Abuse
“Site Reputation Abuse” in simple language means that some websites are not behaving well. They might be using tactics to trick people or search engines into thinking they are better or more trustworthy than they really are. This can lead to unreliable information or unfair advantages in google search results.
Google is addressing the issue of site reputation abuse, where trusted websites host low-quality, third-party content to capitalize on the hosting site’s strong reputation.
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Expired Domain Abuse
Google’s updated spam policies will target expired domain abuse, where expired domains are purchased and repurposed to boost the google search ranking of low-quality content. This practice can mislead users into thinking the new content is part of the older, trusted site.
Timeline
Google March 2024 Core Update is starting to roll out now.
Websites have a two-month window to comply with the new site reputation policy. The other changes come into effect this week.
Google’s announcement emphasizes the company’s ongoing commitment to improving the quality of its search results.
“Search helps people with billions of questions every day, but there will always be areas where we can improve,” Tucker stated. “We’ll continue to work hard at keeping low-quality content on Search to low levels and showing more information created to help people.”
